Hydrating shampoo for curls: Love Beauty & Planet murumuru butter and rose shampoo haircare review

Love Beauty & Planet a haircare and skincare brand nurtured by Target, a place that has really come out on top in showcasing many skincare and hair care products in a beautiful and organized environment with all types of price points for different shoppers, has touted the new skincare/haircare brand as clean as well as making efforts to be eco-conscious. With 100% recycled bottles and ethically sourced shampoo ingredients. A formula like this is great for hydrating curly hair that is naturally thirsty and needs help with upkeeping it's shine. If not there's no way your curly hair will look good.

The formula works. It isn't the best at foaming but from what I understand that's what happens with sulfate, silicone free shampoos. Which you want because sulfate and silicone are bad for your hair.

Why, I ended up choosing this formula besides the fact it would be extra hydrating and restoring for hair was it's scent. Love Beauty & Planet came to my notice while out shopping at Target when I decided to pick up one of their murumuru butter and rose handcream. I was curious about murumuru butter and it was super hydrating, in addition the scent of rose mixed with it is just lovely! Such a delicate, pretty scent.

Available at Target for $6.99!